American Federal SEO/SEM Case Study
URL: https://www.americanfederalsavingsbank.com
Services: American Federal is a community bank based in Montana that
specializes in savings and checking accounts, mortgages, car loans and any other
imaginable bank service that can be provided to their local Montana community.
Campaign: Search Engine Optimization & Search Engine Marketing
Strategy
On the SEO front, we initially focused on link building and unique content writing. With this focus, we managed to see some significant increases on keywords that were optimized in the initial stages of the campaign.
On the SEM front, we broke out campaigns into certain regions i.e. Butte, Helena, Bozeman, etc. and also broke out groups of specific categories such as mortgages, loan calculators and car loans. With this strategy, we were easily able to control costs and monitor performance across geography and services.
Completed SEO Actions
- Directory Submissions
- Submitting your site to well known directories that categorize certain types of businesses and obtain decent amounts of traffic
- Keyword Link Building
- Acquiring links to sites on which specific keywords are mentioned that are extremely relevant to your business
- Competitive Link Building
- Acquiring links to sites on which your competitors were already getting placement
- Social Bookmarking
- Obtaining links on decent sized social sites which allow us to directly submit links to your site
- Unique Blog Entries
- Unique content we were able to create with a link back to your website with targeted keywords tagged in the article
Results
In the early stages of the campaign, we have already seen huge increases in traffic through these efforts. Furthermore, American Federal is climbing the search engine rankings organically with intelligently written content and strong partners linking into their website which are helping to ensure we are able to optimize in an effective capacity on behalf of American Federal.
Conclusion
Search Engine Optimization and Paid Search Marketing can work very well in conjunction with one another. With Paid Search, there is no limit as to the words that we can market. With Organic Search, once we establish rankings, they will continually drive traffic for free. Therefore, it is always recommended that both of these activities are a priority when doing search engine promotion as together they will have the biggest impact possible.
