Cypress Collaborative SEO Services

URL: www.cypresscollaborative.com
Services: collaborative resolution to conflicts such as divorce, probate, civil and community disputes
Campaign: Search Engine Optimization

Background

Cypress Collaborative is a group of professionals that assist with conflict resolution without resorting to court intervention. A cypress collaborative team could consist of collaborative lawyers, divorce coaches, a child specialist, a divorce financial specialist and a mediator depending on the need. Cypress Collaborative approached us with the desire to rank better in the search engines and to drive more traffic to their website. This would be the first time that Cypress had ever engaged in SEO and at the beginning they didn’t rank for any of their most relevant search terms.

Challenge

Although the website contained well written content with relevant keywords imbedded throughout the site, there had been no prior effort to improve on Page Rank, increase inbound links and write professional content to engage and inform readers on an ongoing basis.

Strategy

Our first task was to begin optimizing for targeted keywords. We also needed to improve their link popularity and get more search engine traffic to their site.

Results

In just 3 short months, Cypress Collaborative saw significant increases from these efforts and had their site ranked on the first page of Google for two of their most important keywords. Furthermore, Cypress Collaborative saw a traffic increase of 100%.