Trout Unlimited SEO Case Study

URL: http://www.savebristolbay.org
Services: Trout Unlimited’s Alaska Program works to preserve, protect and restore wild salmon and trout populations throughout Alaska.
Campaign: Search Engine Optimization

Strategy

By focusing on keywords that have strong search engine traffic and aren’t so competitive that they would take months to make traction, we were able to show strong progress very quickly on several important search terms.

Completed SEO Actions

• Keyword Link Building
  • Acquiring links to sites on which specific keywords are mentioned that are extremely relevant to Cypress’ business
• Directory Submissions
  • Submitting Cypress’ site to well known directories that categorize certain types of businesses and obtain decent amounts of traffic
• Social Bookmarking
  • Obtaining links on decent sized social sites which allow us to directly submit links to Cypress’ site
• Unique Blog Entries
  • Unique content we were able to create with a link back to Cypress’ website with targeted keywords tagged in the article

Results

In just a few short months, Trout Unlimited is already seeing significant increases from these efforts and has already gotten their site ranked on the top of the first page for some of their most important keywords.

Conclusion

Typically Search Engine Optimization is a long-term strategy that requires persistence and dedication to make progress. However, once results are achieved, it can be extremely beneficial. Trout Unlimited was able to create solid web content that we were then able to take advantage of with our knowledge of search engines. As a result, they are quickly rising within the search engine rankings and are seeing great benefits to their online traffic as a result.